From ACM CareerNews for Tuesday, November 3, 2009.
Dot Diva: New Program to Improve Computing's Image to Girls
ACM Press Room, October 2009
Dot Diva, formerly known as New Image for Computing, is an initiative of ACM and the WGBH Educational Foundation to improve the image of computer science among college-bound high school girls. The Dot Diva program is inviting participation of students, faculty and interested others via recruiting, nominations and an active presence on Facebook and Twitter. Ignite Talks, a new component of the Grace Hopper Celebration of Women in Computing (GHC), recently included a presentation on Dot Diva to raise awareness of efforts aimed at improving the public perception of computing among women.Click Here to View Full Article
Through a national research survey, effective messages were identified and the next phase of research tested different branding concepts with girls, each based on different graphic treatments and variations of the messaging. Dot Diva emerged as the concept with the most powerful appeal. The overall messaging of the program is that “Dot Divas” are the new face of computing. They believe in the potential of computing to redesign the future and build a better world. They're young women with the power and passion to make a difference. The Dot Diva website recently highlighted the following announcements: registration for the She’s Geeky event in Washington, DC; nominations for 2010 Microsoft Research Faculty Fellows; and the launch of a new campus forum for women interested in math and science at the University of Richmond.